An Epic Cocktail Party
Absolut Elyx
Art Direction: Jorge Gallegos
Photography: Chelsea Wardell
When the chance to collaborate with Absolut Elyx came knocking, I couldn’t help but envision the shimmering elegance of a Gatsby-esque soirée meets the intimate charm of a 1920s speakeasy. Partnering up with this icon of luxury vodka was like getting the golden ticket to the most exclusive party in town—and, darling, I was ready to be the hostess with the mostess!
Showcasing Elyx’s statuesque vessel amidst a backdrop of hushed opulence was a creative mission I was born to accept. Like a beacon of luxe, the bottle commanded center stage in my art direction, glowing in the moody lighting like the liquid treasure it is.
Make No Assumptions
The Glenlivet
Art Direction: Jorge Gallegos
Photography: Jonas Park
The Glenlivet launched their Make No Assumptions campaign, with the aim of challenging the traditional ways of enjoying whisky. Their Founder’s Reserve was the centerpiece of this campaign that sought to attract rule-breakers, innovators, and those who don’t follow the norm.
As part of this campaign, I collaborated with The Glenlivet on a new twist on the classic Rob Roy cocktail. The concept revolved around the interplay of shadow and light, with the Founder’s Reserve bottle at the center. The ingredients were arranged in a unique and enigmatic way, inviting you to explore their depths. The final result was not just a photograph of the cocktail but a bold statement, a visual and flavorful masterpiece that paid homage to the unconventional.
“Copper Makes It Better”
Absolut Elyx
Art Direction: Jorge Gallegos
Video: Chelsea Wardell
The goal of the campaign was to promote the unique product offered by Absolut Elyx – a musical tin that played “La Vie en Rose” upon opening. As both the art director and video producer, I ensured that every aspect was meticulously crafted to reflect the brand’s image of sophistication and luxury. By hosting the recipe video, I injected my charm and personality to showcase how anyone could easily make their signature cocktail, “Copper Cup #16”.
Lemonade Launch Campaign
Truly Hard Seltzer
Art Direction & Photography: Jorge Gallegos
The objective of the campaign was quite simple: introduce Truly Lemonade to the world. As the art director and photographer, I squeezed every drop of creative juice to bring this zesty beverage to life by channeling the essence of the Truly Lemonade can – bright, playful, and oh-so-sippable. Every little detail, from the choice of background and wardrobe to the intricacies of the manicure, was aimed at conveying the lemonade dream through a visual medium.
Now, let’s talk about the ‘punch through the paper’ moment – pure, citrusy drama. I was seeking that “aha” moment where Truly Lemonade bursts onto the scene, breaking through the monotony to bring some serious pucker power to your life.
TRIDENT #WeGotFlavor
Art Direction: Jorge Gallegos
Photography: Chelsea Wardell
I had the opportunity to collaborate with Trident on an exciting project to promote Trident Singles Flavors on social media. The focus of the campaign was to create an Instagram post that highlighted the product in a dynamic way while also generating excitement for its availability at Kroger Family of Stores.
The challenge was to capture an image that visually communicated the energy and vibrancy of the Trident gum experience. I aimed to create visuals that were lively, colorful, and reflective of the brand’s image. To achieve this, I incorporated striking shades that were similar to the colors of the Trident packaging. This creative choice helped to develop content that was visually appealing while also forging an emotional connection with my viewers.
Valentine’s Day Giveaway
Ballwash
Art Direction: Jorge Gallegos
Photography: Chelsea Wardell
Dive into the playful and bold essence of Ballwash’s “The Sack Pack” that I featured in my editorial gift guide, and also front and center in a cheeky Valentine’s Day giveaway that turned heads and twirled hearts. With Art Direction that oozes my signature style and photography by the incredibly talented Chelsea Wardell, we spun a vibe that’s both irreverent and undeniably captivating—just like Ballwash’s brand persona.
Ensconced in humor and dripping with personality, The Sack Pack became more than just another product—it’s a statement of self-love and cheeky confidence. By showcasing the downright daring yet blush inducing Ballwash front and center, we stroked a narrative that amplifies the intimate joys of pristine personal care.
Holiday Poo Campaign
Poo-Pourri
Art Direction & Photography: Jorge Gallegos
For this campaign, every snapshot captures the playful and cheerful essence of Poo-Pourri, the ultimate solution for those festive meals that are joyful and lively, until nature calls. Through my lens, I don’t just show you the product—I chronicle a journey, a lifestyle, and an attitude. Each picture tells a different story, like a holiday card with a confession: “Yes, babe, everyone poops. But I love you more when I don’t know about it.”
Holiday Trends for Men
BabbleBoxx
Art Direction, Styling &
Photography: Jorge Gallegos
For the BabbleBoxx Trends for Men campaign, I took ‘unwrapping joy’ to a whole new level! The objective was to create a 350-word blog post showcasing each product in its own glory. The inspiration was clear: turn the usual product showcase into a winter-wonderland-walks-into-a-bar vibe. Each picture is a mini-celebration of the items, bathed in the glow of flickering Christmas lights that reflect the excitement of the season.
MANCHIC SOCIAL 